CLIENT
ENGAGEMENT
SPOTLIGHT
How we helped tier 1 telecom provider develop a mobile financial services strategy
CLIENT CHALLENGE
Client required in-depth knowledge of mobile financial services industry to develop a strategy for a portfolio of its own services
Financial service providers were beginning to disintermediate client’s customer relationships by offering services that relied on mobile connection but were not directly tied to telecom provider.
OUR APPROACH
Conducted industry, market and competitive research and primary consumer research to help develop mobile financial services strategy
- Assessed industry and market trends, consumer behaviors and societal attitudes for mobile financial services
- Evaluated over 20 mobile financial service providers within key competitive categories including traditional banking institutions, credit card providers, app-based providers and telecom operators
- Created in-depth competitor profiles including details of offer features / functionality and pricing and summarized key competitive categories
- Drove primary consumer qualitative and quantitative research studies
- Recommended opportunities to successfully compete against each competitor category